Position: Videographer and Content/Social Media Specialist
Reports to: Director of Marketing and Communications
Trinity Christian School seeks a creative and strategic Videographer and Content/Social Media Specialist. The person hired for this role will maintain all aspects of the school’s social media and play a key role in shaping our narrative and showcasing our school through video, our website, and social media channels.
We are looking for a creative individual who is dedicated, results-oriented, and passionate about working in a mission-driven and team-oriented department. The successful candidate will be self-motivated, detail-oriented, and creative. He or she will innovate ways to connect with our community and promote the school’s mission. This person will also produce consistent, high-quality video and written content.
Reporting to the Director of Marketing and Communications, this position focuses on building brand awareness for the school. The ideal candidate is comfortable collaborating with all constituents of the school community to produce messaging and imagery that is consistent and reflects the school’s mission and strategic direction. The specialist must be an enthusiastic supporter of the school’s mission and culture and will be responsible to:
Responsibilities:
- Maintain social media presence and create valuable, shareable content utilizing photos and videos to connect with community, accurately tell the Trinity Christian School story, and motivate readers to take action
- Proactively monitor and analyze social media metrics and analytics and provide recommendations
- Use creative thinking and initiative to develop and implement social media campaigns in support of school objectives
- Serve as primary videographer to capture and create video content to be used on the School’s website, social media, digital advertising, e-communications etc.
- Collaborate with the Director of Marketing and Communications to create storyboards, scripts, and video edits
- Maintain the School’s blog and ensure consistency in voice and message as well as adherence to Trinity’s brand identity standards
- Research, write, and edit compelling blog posts
- Maintain the content calendar and coordinate the creation of digital content (e.g., website updates, blogs, podcast, videos, etc.)
- Be a daily presence in the school environment and proactively seek out stories, events, activities, and content that illustrate Trinity’s mission and brand
- Assist with special inter-departmental projects and graphic design requests
- Assist the Director of Marketing and Communications with website content management
- Stay up-to-date with marketing tools, strategies, and online trends in order to execute successful marketing campaigns
- Brainstorm and develop ideas for creative marketing campaigns
Please note that the duties listed above are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to this position.
Knowledge, Skills, and Abilities:
- Minimum of 3 years of marketing, communications, and/or public relations experience
- Exceptional writing, editing, proofreading, and communications skills; a creative and compelling storyteller (samples required)
- Seamlessly adjusts writing style to target different audiences and platforms
- Strong videography skills and experience with Premiere Pro or other video-editing software (samples required)
- Outstanding creative, strategic, analytical, organizational, and design skills
- Shows discernment, accuracy, sensitivity, consistency, and a meticulous attention to detail
- Organized, able to balance multiple projects at one time, and meets tight deadlines
- Proactive, a problem-solver, resourceful, and works efficiently
- Vibrant, enthusiastic, flexible team player with “can-do” attitude who can also work independently
- Collaborative and able to interact positively with the public and Trinity constituency (parents, students, and staff)
- Thinks creatively and brings ideas to life
- Willing to continually learn and improve
- Investigates new and growing trends in social media and digital communication
- Experience managing social media channels preferred
- Independent school or private college experience preferred but not required
- A clear understanding and commitment to Trinity Christian School’s mission
- Highly motivated team player who is energized by the mission and values of Trinity Christian School
To apply for this position, interested and qualified applicants should submit a cover letter, resume, sample work (writing and videography) to HR@tcsfairfax.org. Applications will be accepted until the position is filled.
